The good old blue jeans are still the best-selling fashion item in the world, but the previous production processes were not very environmentally friendly. One pair of jeans requires about 8,000 litres of water, and most of it is used to irrigate the cotton fields.
However, the innovative Dry Indigo® process makes it possible to produce denim under sustainable circumstances in a resource-saving way. Instead of using aggressive dyeing methods, the yarns are dyed with foam to save water. As a result, approximately 99% less water, 89% less chemicals and 65% less energy
is needed in the production process than in conventional denim production.