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Sustainable materials

Nachhaltige Mode: Tipps und Tricks

Which materials are sustainable?

Sustainable materials are mainly natural materials, but recycled fabrics and dyeing methods do also play an important role in sustainable collections. In this context, sustainability not only stands for the sustainable quality of the garments, but also about all the energy which is required for the production and also the impact on our nature.

Not only the environment is satisfied with the ever-growing interest in sustainable fashion, but also our skin. Natural materials such as linen, hemp and organic cotton can score points for their high breathability. This makes garments made of natural fibres much less prone to sweat stains than synthetic fibres.

Are you curious what else the new yarn has to offer?
Here you will find everything you need to know about the most important durable materials at a glance:
Was ist nachhaltige Bio-Baumwolle?

Organic cotton

Organic cotton is grown in a resource-friendly way and is also comfortable to wear: the fabric is very soft, breathablefriendly on the skin and durable.

Why is organic cotton more environmentally friendly than conventional cotton?

  • No genetically engineered seeds
  • No pesticides or artificial fertilisers  Instead ↪ natural fertilisers are used including manure and compost
↪ As a result, the soil can store more water, leading to a 91% decrease in water consumption.
Was ist Leinen


Linen, also known as flax, is made from the bast fibres of the “common flax” plant. Linen fibres are very breathable and can absorb a lot of moisture, making linen clothing especially comfortable in summer.

Why is linen environmentally friendly?

  • Little water consumption
  • No herbicides or pesticides
  • Biodegradable
Wie nachhaltig ist Kleidung aus Hanf


Hemp fibres are bundles of bast fibre that come from the stem of the fast-growing hemp plant. Hemp, like linen, belongs to the bast fibre family. As a textile fibre, hemp is one of the most versatile natural fibres there is and boasts a great many beneficial characteristics. Hemp fabric is breathable, does not lose its shape easily and promises top comfort both in summer and winter thanks to its outstanding thermal properties.

Why is hemp environmentally friendly?

  • Biodegradable
  • Fast-growing raw material with little water requirements
  • No herbicides, pesticides or artificial fertilisers required
Nachhaltige Mode aus Eukalyptusholz

TENCEL™ Lyocell

Lyocell is produced under the brand name TENCEL™ Lyocell by the Austrian company Lenzing AG and is a particularly sustainable cellulose fibre obtained from eucalyptus.

Why is TENCEL™ Lyocell environmentally friendly?

  • Compostable and biodegradable
  • No artificial irrigation or fertilisation of the natural eucalyptus required
  • Produced in an environmentally friendly production process with FSC® certification
  • Recycling of process water and 99% of the solvent

How is TENCEL™ Lyocell getting produced?

Do you know how eucalyptus wood is converted into fibres and ultimately into clothing? Here is a brief explanation: the production process starts with cutting the eucalyptus wood into pieces. These are then soaked to dissolve the pulp. The resulting mass is mixed with water and non-toxic solvents to form a pulp. This is getting heated to remove the water from the pulp. This dissolves the cellulose and creates a solution that still needs to be filtered and pressed. Finally, the natural fibres are produced in a spinning bath. In the course of this process, the process water is getting recycled so that 99% of the solvent can be returned to the production cycle and can be reused.


TENCELTM Modal fibres are obtained from naturally growing beechwood from European forests. Thanks to the Eco Soft technology from Lenzing AG, which is a chlorine-free bleaching process, the resulting fabric is especially softbreathable and comfortable on the skin.

Why is TENCELTM Modal environmentally friendly?

  • Compostable and biodegradable
  • Environmentally friendly, FSC®-certified production process
  • Complete integration in the environmental cycle of nature


LENZING™ ECOVERO™ Viscose, also made by the Austrian company Lenzing AG, is considered to be the most ecological and cleanest viscose there is. This innovative fibre made of wood and wood pulp is made in an ecological production process and is also very comfortable: the material is soft, breathable and friendly on the skin.

Why is LENZING™ ECOVERO™ Viscose environmentally friendly?

  • FSC®- and PEFC™-certified, controlled and sustainable wood and wood pulp sources
  • Significantly less use of water and fossil fuels
  • Water and chemicals are recycled
  • Compared to generic viscose, water usage and emissions are reduced by 50%
Nachhaltige Materialien: Organische Wolle

Organic wool

Organic wool refers to the renewable raw material wool. It is biodegradable and complies with guidelines of ecological animal husbandry in its production, meaning it has a positive effect on the environmental balance. Furthermore, wool is very comfortable and boasts numerous other advantages: it is warming or cooling depending on the temperature, it is breathable, stretchy and flexible.

Why is ecological animal husbandry more environmentally friendly?

  • No use of pesticides
  • Promoting animal welfare (no mulesing or injuries during shearing)
  • Traceability right back to the breeder
  • No harmful chemicals

Real Grade Leather

Real Grade Leather is a high-quality lamb nappa leather from New Zealand. It is ensured that all production methods across the entire production chain are responsible and sustainable with consideration to ecological and social aspects. It starts with ethical sourcing on farms and continues on through all processes.

Why is Real Grade Leather more sustainable than conventional leather?

  • Consideration of animal welfare
  • Compliance with social working conditions
  • Traceability
  • Consideration of ecological principles
  • Chrome-free tanning
Nachhaltige Materialien: Recyceltes Polyester

Recycled polyester

The recycling plastics such as polyester to create usable materials is becoming more and more important for humans and the environment. For example, PET from plastic bottles is used to produce recycled polyester. For this, the PET is first cleaned, then shredded and turned into polyester fibres.

The benefits of recycled polyester:

  • Reduction of raw material consumption
  • Less waste
  • Durable, stretchy and robust

Natural dye processes

Nature coloured: Mineral dye & plant dye

Natural colours are back: mineral dye and plant dye are sustainable dye processes with colours from nature. For this, natural colour pigments are obtained from minerals such as sand, flint or red ochre. However, colours from plants such as lavender, olives, walnuts or pomegranates can also be used for natural dye processes. These are not grown specifically for this purpose, but are taken as a by-product from the food industry. The dyes create subtly faded effects that make every piece unique.


With “undyed fashion”, the use of dyeing chemicals is completely avoided. Undyed fashion has since even become a trend in its own right: it combines the natural beauty of the material in white and ecru tones with sustainable appeal.

Why is undyed fashion eco-friendly?

  • No use of chemicals which may be harmful to the environment and health
  • Large water savings
  • No water contamination through the dyeing process
Was ist nachhaltiger Denim

Durable Denim

The good old blue jeans are still the best-selling fashion item in the world, but the previous production processes were not very environmentally friendly. One pair of jeans requires about 8,000 litres of water, and most of it is used to irrigate the cotton fields.

However, the innovative Dry Indigo® process makes it possible to produce denim under sustainable circumstances in a resource-saving way. Instead of using aggressive dyeing methods, the yarns are dyed with foam to save water. 

Dry Indigo®

The innovative Dry Indigo® process makes it possible to produce sustainable denim in a resource-friendly way. In contrast to traditional dyeing processes, the yarn is dyed in a water-free foam method.

Why is the Dry Indigo® process more environmentally friendly than conventional production processes?

  • No water consumption in the dye process thanks to the use of foam
  • No waste water
  • 65% less energy consumption and 89% less chemicals used

Dry Black®

The innovative Dry Black® method is similar to the Dry Indigo® process and also meets the necessary requirements for being an eco-friendly, sustainable dyeing process, drastically minimising the effects on the environment.

What makes Dry Black® sustainable in comparison to traditional dye processes?

  • 99% less water consumption
  • 52% less chemicals used
  • 72% energy savings
  • No waste water